Operate first as a servant then lead.
Operate with the greater good of the client and agency in mind. Do not put short-term profit ahead of the long-term greater good.
Be open and honest at all times. Be willing to have tough conversations if it is for the betterment of the client or impacts the Greater Good.
Be committed to the success of our client. Be committed to your personal success. Be committed to doing the small things correctly.
Be successful in everything that we do. Help our clients be successful in their business.